About Shoot The Drugs

Shoot the Drugs" (STD) is Smart Up Educations' largest annual sports event, launched in 2018 to encourage students to embrace a healthy and active lifestyle while staying away from drugs. What started as a football tournament among five branches has now evolved into one of Kochi’s largest student-participated events, with 8 branches and more than 15 teams.

A Legacy That Grows Each Year

The inaugural Season 1 of Shoot the Drugs was held at Santa Cruz School Ground in October 2018 with a football tournament featuring junior and senior categories. Over the years, the tournament expanded, attracting an increasing number of participants. Now, the event is hosted at the iconic Maharaja’s Stadium, where many of Kerala’s national and international athletes have taken their first steps toward glory.

A Massive Student Participation

STD has grown into Kochi’s biggest student-involved sports event, with over 1,500 students proudly representing their branches, wearing customized team jerseys. Their enthusiasm, discipline, and passion for sports are a testament to the event’s success and its impact on students' lives.

Key Sporting Events in STD

🏆 Football Tournament – The highlight of the event, played in three categories:

• Sub-Junior
• Junior
• Senior

🏐 Throwball Tournament – Introduced in Season 3, this event was added to encourage girls' participation, making the campaign more inclusive.
🏃 Athletics – Open to all students and teachers, reinforcing the spirit of sportsmanship and fitness.

The Grand March Past & Awareness Campaign

Each season of Shoot the Drugs begins with a March Past, where students creatively express anti-drug messages through:

• 🎭 Art Forms
• 📜 Creative Posters & Banners
• 🎤 Skits & Chants

The March Past is a major highlight, and the winning team earns points toward the overall Championship Trophy.

The Championship Trophy – A Symbol of Glory

In Season 5, Smart Up introduced the 5-feet Grand Championship Trophy, awarded to the branch that scores the highest points across all events. This trophy has now become one of the most coveted prizes, driving fierce competition among the teams.

Influence & Recognition

Shoot the Drugs has witnessed the presence of dignitaries like Members of Parliament (MPs), MLAs, and the Sub Collector, along with renowned football personalities like T.A. Jaffer and legendary coach Rufus D’Souza. Their presence has further strengthened the vision of the event, inspiring students to stay committed to sports and a drug-free lifestyle.

Season 6 – The Grandest Edition Yet

The 6th season (2024) of Shoot the Drugs was a 10-day sports extravaganza across three different venues, making it the largest and most competitive season to date.

A Campaign That Inspired a Movement

Smart Up Educations takes pride in being the first institution to launch an anti-drug sports campaign on such a large scale. Over the years, Shoot the Drugs has influenced numerous schools, colleges, and organizations to start similar initiatives, strengthening the fight against drug abuse.

At Smart Up, we believe that sports can shape the future and empower students to lead a life of discipline, teamwork, and success. Shoot the Drugs is not just a tournament – it's a movement, a commitment, and a legacy that continues to grow every year.